Making Every Day Better for Families

From mealtime to playtime to cleanup time, OXO TOT designs products that simplify everyday tasks, so you can focus on what matters most – enjoying time with your little ones.

OXO TOT notices things. They notice the pain points and challenges that parents face every day. They see opportunities to improve products and processes and make things that make life easier for families. From cooking and baking to feeding and organising, OXO TOT products are designed to fit seamlessly into your daily routine.

OXO TOT believe in functionality and durability, which is why they engineer products to last. Everything we make is built to withstand the demands of everyday use, and we stand behind our products with the OXO Better Guarantee – if you're not satisfied, we'll make it right.

OXO TOT was born out of a desire to make everyday tasks easier for parents

The OXO TOT founder, Sam Farber, designed the first OXO peeler for his wife Betsey, who was struggling with arthritis. Together, they created the iconic OXO handle with its ergonomic design and non-slip grip, revolutionising the way we think about household tools.

Since then, OXO TOT has been dedicated to making every day better for families. Their products are designed with purpose and innovation, informed by a boundless curiosity and desire to improve lives.

Design and engineering: Innovation with purpose

OXO TOT frame their product development process through the lens of Universal Design. They engineer items that pair innovation with purpose, making everyday tasks easier and more enjoyable for parents and children alike. 

Whether it's a feeding set that helps babies learn to self-feed or a storage solution that keeps toys organised, OXO TOT is always on the lookout for ways to make parenting simpler and more rewarding.

Giving Back: Supporting important causes

OXO TOT is committed to making a positive impact on the world. That's why they are proud to support organisations like 1% for the Planet and Cookies for Kids Cancer. Through the partnership with 1% for the Planet, OXO TOT donates 1% of annual sales to environmental non-profits, addressing pressing issues facing our planet. Additionally, their ongoing support of Cookies for Kids Cancer helps fund pediatric cancer research, ensuring that children and families everywhere have access to improved treatments and support.

Let OXO TOT be a part of your parenting journey at Kiddie Country today

OXO TOT and Kiddie Country, together, are here to make every day a little bit easier and a whole lot better for you and your family. See how the OXO TOT range can help you today.