Discover the beautifully curated world of Toshi, Australia’s trusted lifestyle brand for baby and children’s essentials. Designed with longevity, comfort and sustainability in mind, Toshi collections blend intelligent functionality with a sophisticated yet playful aesthetic. From UPF50+ sunhats to organic cotton babywear, every Toshi piece is thoughtfully crafted to nurture little ones while respecting our environment.
For over 25 years, Toshi has been dedicated to creating premium baby and kids accessories that are designed to be treasured and passed down. With a strong focus on natural fibres and environmentally responsible production, Toshi Organic 100% cotton styles are soft, breathable and gentle on delicate skin.
Why Choose Toshi for Your Baby & Child?
Toshi is synonymous with quality, protection and timeless design. Whether you're preparing for scorching Queensland summers or chilly Tasmanian winters, Toshi offers season-ready essentials that protect and comfort your child all year round.
Designed for Australian Conditions
Toshi’s signature UPF50+ broad brim sunhats provide superior sun protection, while cosy knit beanies and organic cotton layers ensure warmth during cooler months.
Sustainable & Gentle
Toshi Organic cotton is grown without harmful chemicals, offering peace of mind for families seeking eco-conscious baby products.
Trusted Australian Brand
Established in 1999, Toshi has grown into an iconic home-grown brand, stocked in over 650 specialty retailers across Australia and beyond.
