Fun New Innovative

If its innovative and safe. It will be fun and useful...
Oeuf Toy Store Storage Unit

Oeuf Toy Store Storage Unit


The Toy Store is an innovative storage system designed to make organization as easy as 1, 2, 3.  With the option for the bins to be positioned flat or tilted, kids will be happy to pitch in and clean up as they are able to reach all the bins with ease.  The bin dividers are removable so you can store a multitude of items of varying sizes – from the smallest Lego to over sized puzzles and everything in between. Not only can it be used in your child’s room, the Toy Store is particularly useful in the kitchen.  It’s perfect to store pots, pans, dishes or even fruits and vegetables given its design reminiscent of grocery stores of the past.

Made in Europe

Materials: Baltic Birch plywood and environmentally friendly MDF made from recovered wood fibers, non-toxic white water-based finish.


Smart Design:
Solid and stable construction
Minimal assembly required.
Versatile storage options
Easy access for children
Removable dividers for large items

Sustainably produced in Europe in an FSC certified facility
Made of Baltic birch plywood and eco-MDF
Finishes are non toxic, water-based and free of VOC health hazards
Made under European environmental standards
Greenguard Gold certified

Works well with all Oeuf collections and any decor
May be used to store toys, toiletries, fruits and vegetables
Store bins may be positioned to your needs

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4moms Mamaroo Infant Swing

4moms Mamaroo Infant Swing

$499.00 $599.99

Believe in better

Parents don't vibrate like bouncy seats or swing like swings. We believe that infant seats would be better if they replicated the natural motions parents use to comfort their babies. That's why we created the 4momsmamaRoo4 infant seat. We put sensor vests on parents to understand those motions and then replicated the bouncing and swaying in the mamaRoo to soothe and entertain better than traditional infant seats.

The 4moms mamaRoo4 infant seat bounces up and down and sways from side to side, just like parents do when comforting their babies. It features five unique motions and five speed options for a total of 25 different combinations.

Soothe your baby with one of the four built-in sounds, or connect any MP3 device. The mamaRoo4 seat offers full recline to allow baby to lie back and relax or sit up and play.

The mamaRoo4 has a plush seat fabrics with a soft, velvety surface. Seat fabrics are easily removed and machine washable.

The ultimate seat
The original and ONLY infant seat that replicates natural motions of parents

Bluetooth enabled
Control motion and sound from your compatible smart device

Built-in sounds & MP3 plug-in
Select from four soothing sounds or play your favorite songs

Adjustable seat recline
Adjust to any position for maximum comfort, up to full recline

Removable seat fabric
Easy to remove and machine-washable

Interactive & reversible toy balls
Keep baby entertained with a rattle, mirror and crinkle ball

Used in more than 300 hospitals
“The mamaRoo is calming because it provides an environment that is similar to still being in utero – babies feel contained, they’re moving, there’s a bit of sound – and we find that very soothing for our babies.” – Alan Lantzy, MD; Neonatologist and Pediatrician

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Owlet Smart Sock 2

Owlet Smart Sock 2


The Owlet Smart Sock 2 silently tracks an infant's heart rate and oxygen while they sleep and notifies parents if something is wrong.

The Smart Sock comfortably wraps around your baby’s foot to track heart rate and oxygen levels using clinically-proven pulse oximetry.

The base station glows green to let you know everything is okay but will notify with lights and sounds if something appears to be wrong.

Using Owlet's app, you can receive notifications and stream real-time heart rate and oxygen levels on your phone.


    • Socks can be worn on either foot.

    • Includes 1 Smart Sock sensor.

    • 18-hour battery life.


    • Connects via bluetooth.

    • Range up to 30 metres.


    • Glows green to let you know everything is okay.

    • Includes 3 notifications for parents.

    • Smart Sock charging dock.


    • Uses clinically-proven pulse oximetry.

    • Meets international pulse oximetry standards for accuracy.


    • Real-time heart rate (BPM).

    • Real-time oxygen saturation levels.

    • Receive base station notifications.

    • Chat with support in app.


All purchases are backed by Owlet’s 45-day Peace of Mind Guarantee.

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59S LED UV Multipurpose Cabinet

59S LED UV Multipurpose Cabinet


UV LED not only sterilisers all your baby products using UV light, it can also reduce the milky smell of bottles and soothers by decomposing the odor molecule. This could even increase the appetite of your baby. The multipurpose cabinet replaces your table top steriliser and provides the all in one solution for your sterilising needs.

Why 59S UV Multipurpose Cabinet?

59S LED UV C Multipurpose Cabinet is a one stop solution for your kitchen. It can eliminate up to 99.9% of germs and bacteria from bottles, nipples, pacifiers, teethers, small toys and breast pump accessories, which gives your baby more protection. The sleek and stylish design allows it to easily blend in any kitchen and comes in two colours for your liking. You can disinfect all your babies products simply and effectively at the touch of a button. The Multi-Purpose Cabinet incorporates an automatic Sterlise, Dry, deodourize and sterile storage function making it so simple to use.


  • 3 mins 99.9% sterilisation rate
  • Reduce milky smell
  • Smart drying
  • Sterile storage
  • Portable for travel if needed
  • Multi- purpose

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Tommee Tippee Perfect Prep Day and Night

Tommee Tippee Perfect Prep Day and Night


The Tommee Tippee Perfect Prep™ Day and Night machine – making bottle feeding a dream right around the clock. Not only does it prep the perfect bottle in two minutes, it’s also sleep friendly with added features specifically designed to make night feeding so much easier.

10x Faster than a kettle

When your baby is crying, you need a bottle fast. With the Perfect Prep Day and Night there’s no more waiting for the kettle to boil or water to cool.

Anti-bacterial filter

Your Perfect Prep Day and Night is designed for use with water straight from the tap. The unique filtration membrane removes bacteria and other contaminants that can be found in water, ensuring your water is clean and safe to make a bottle feed, just like boiled water from your kettle.

Body Temperature feed

The Perfect Prep Day and Night machine dispenses an initial “hot shot” of water at 70⁰ that kills any bacteria that may be present in the formula. The initial burst of hot water also helps to dissolve the formula quickly and easily. After the “hot shot” cooler water is dispensed to ensure every bottle is delivered at body temperature – just like breast milk.

And it gets better:

Soft glow tank lights shows you if your tank refilling

Bottle stand downlights so you can prepare your feed, even in the dark

Adjustable volume for quiet alerts

Digital display lights up at the press of a button for step-by-step instructions


  • In just two minutes your bottle is fully prepared at the perfect volume and temperature

  • Silently prepares bottle while the home still sleeps with volume control

  • Our glow nightlight shines gently making night time feeds clear & simple

  • Clear, easy to use digital display makes bottle prepping as smooth as your baby’s bum

  • The Perfect Prep machine works with most bottles and formula brands

  • Perfect Prep Day and Night come complete with 1 x Anti-bacterial filter, 1 x 150ml Feeding Bottle 0m+ with slow flow teat and 1 x Milk Storage Lid

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Skip Hop Moonlight and Melodies Projection Mobile Clouds

Skip Hop Moonlight and Melodies Projection Mobile Clouds


The Skip Hop Moonlight and Melodies Cloud Mobile has a soft color palette and sleek look to coordinate with the modern nursery. While stars are projected on the ceiling, it lulls little one to sleep with gently glowing clouds along with eight total lullabies and nature sounds. Just use the light and sound combination that's right for your baby. A remote control allows you to restart the mobile after 20 minutes with the touch of a button, even from outside the nursery. Music to our ears!

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59S UV Sterilisation Mummy Bag

59S UV Sterilisation Mummy Bag


59S UV Sterilisation Mummy Bag make sterilising breast pumps and feeding bottles easy and is always on the go within 3 mins. 


  • Ultraviolet (UV-C) light eliminates bacteria, viruses, fungus, molds, etc by destorying DNA physically.
  • Removes milky taste of baby bottles
  • Easy to use: Close it and press the button twice, finish in 59 seconds
  • Convenient for working mums: The first floor sterilize breast pumbs and baby bottles, the second floor storage breast milk(need to put in ice pack)
  • Two types: With rechargeable battery and without battery
  • Other application: sterilising baby clothes, toys, toothbrushes and anything that can be put into it
  • Waterproof and dust-proof
  • 99.9% Efficient
  • Non-toxic, no radiation, no ozone
  • Bacteriostatic storage function
  • Five-sides sterilisation function


  • Disinfection time: 59 seconds
  • Size: 250 x 270 x 170 mm
  • Net weight:600g

How to use:

Preparing before Sterilisation: 

  • Open the disinfectant bin, put the object in and close it, then connect to the power supply.

Power on:

  • The Sterilizer enters into standby mode after connect to the power supply (Indicator light is slightly on). Turn off the power to shutdown (indicator light is off).

Sterilising / Bacteriostatic storage:

  • 59s sterilisation: Click the button once to start 59s timing sterilization. The device will recover to standby mode after sterilizing over
  • While the red indicator flashes and highlights for 5 minutes.
  • Bacteriostatic storage: Click the storage button to initiate Bacteriostatic save function, meanwhile the red light flashes and start the lower-power sterilization.

Indicator light:

  • Standby Mode – All red light, light on slightly.
  • ​Sterilising – Red light highlights and flashes quickly.
  • Sterilising Over – Enter into standby mode after 5 min. red light long bright.

Automatic Sensor:

  • The built-in magnet sensor switch will automatically pause the unit when you open the top cover during the sterilizing mode.



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Done by Deer Activity gym

Done by Deer Activity gym


The classic activity gym has been further developed and can now stand freely anywhere. It is adjustable depending on how wide and high you want it and where you want to place it.

Touch Croco and it crackles, give Nozo a squeeze and he squeals back or take a peek at the sweet baby in the mirror. All toys helps stimulate your childs senses.

Cover: 50% cotton and 50% polyester
Filling: EVA foam, quartz sandbags. Toys with sounds and mirror included
Cleaning: Wipe clean with soft damp cloth
Size: W45-80 cm H40-48 cm x22 cm
Age: 0+

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Cocoonababy Big Flopsy Maternity and Nursing Pillow

Cocoonababy Big Flopsy Maternity and Nursing Pillow


The Big Flopsy maternity and nursing pillow will accompany you throughout your pregnancy and during those special moments after the birth, when breastfeeding or bottle feeding. It will give you a feeling of comfort and well-being.

The Big Flopsy™:

  • supports the back, relieves shoulders and arms during breastfeeding,
  • has a curved shape for ease of use,
  • pillow and removable pillow cover are both machine washable at 30°,
  • cotton cover offers natural comfort and a feeling of well-being.


Length: 170 cm.
Weight: 1.4 kg.


Pillow cover: 100% cotton (Fleur de Coton®, Chambray or Combed). 
Care: machine washable at 30°C.

Pillow: filled with extra light, non-toxic (certified TOXPROOF), odourless micro-pearls.


Made in France    

Important: Never leave a baby alone unattended.

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Kids Chair with Ears

Kids Chair with Ears


A lovely little velvet chair for your little boy's or little girl's room. 

Size: 39 (H) x 47 (W) x 49 (L)

Weight: Holds 40kg

Fabric: Velvet Outer
Legs: Pine Wood with Timber Varnish
Poly Fill with Timber Frame

Instructions to Clean

Warm gentle sponge clean only

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Done by Deer Cozy Nest

Done by Deer Cozy Nest


Newborn babies are tiny and this gorgeous baby nest is a soft bed of the right size, making them feel snug and safe. The Cozy Nest can be placed inside the cot, in the parents’ bed, in the pram etc., however it must always be placed on a flat surface and you cannot carry your baby in the nest. The discreet balloon design on the fabric is timeless and practical.

You can adjust the size of the sleeping area with the string to follow your baby’s growth (stoppers are fitted to ensure that the string length is safety approved).

INCLUDES: One baby nest 

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59S UV Sterilisation Bag

59S UV Sterilisation Bag


Sterilise on the go with the 59S UV Sterilisation Bag. Powered by UVLED Technology, you can achieve 99.9% disinfection rate within 59 Seconds with just one click.


  • 99.9% Efficient
  • Disinfects in 59 seconds
  • ​Non-toxic
  • No radiation
  • Ozone free
  • Bacteriostatic storage function
  • Easy to clean
  • Auto stop once open

Size: 24cm x 10cm x 19cm
Weight: 417g

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Jiffi Portable Bottle Warmer & Formula dispenser

Jiffi Portable Bottle Warmer & Formula dispenser


Jiffi is a USA designed USB charged portable baby bottle warmer & formula dispenser.

Bottle Warmer

It can heat a baby's bottle up to 4 times on a singe charge. It can keep a bottle warm for up to 5 hours on a single charge. This bottle warmer can be used whilst plugged in to provide parents with a bottle that is ready any time of day or night. The 3 selectable water temperatures 40, 45 and 50 degrees allows for the desired water temperature for your baby's milk.

Formula dispenser

Jiffi incorporates a specially designed formula dispensar that sits on the base for ease of use out and about. Formula dispenser holds up to 150g of formula - and dispenses in 10g increments per press. All parts of the dispenser are steriliser safe

The heating element is food and medical grade for safe heating of sterilised water.

Fits over 24 popular brands of wide neck baby bottles (53mm)

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Skip Hop Light Up Caddy

Skip Hop Light Up Caddy


Shed some light on middle-of-the-night nappy changes with our modern nappy caddy! The handle shines softly with a touch sensitive light and a 10 minute auto-off feature. Organise nappies, wipes and more with a modular divider and four pockets.

  • Fits all baby's essentials and transports easily from room to room

  • Movable center divider allows for customization

  • Two elastic mesh interior pockets and two handy exterior pockets

  • Easy-grip handle with touch-sensitive light

  • 10 minute auto-off feature

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Meelight Portable Night Light

Meelight Portable Night Light


Pre-order for May 2020

This wearable baby night light will make it much easier to care for your baby during the night. Simply clip it onto your top, select the light level you need and move throughout the house without the need to turn any other lights on.

Meelight has been carefully designed to be simple to operate and to cast a soft, golden glow as opposed to bright, blue light omitted from screens and down lights. The golden light will make it easier for both you and your baby to fall asleep again.

The Meelight charges on its base which connects via a USB cord to a power point. Once charged Meelight can be used anywhere in the house or clipped to clothing using the Meeclip (included).

It has a simple one-button design to operate all functions. You select from 3 light levels. The lowest level can be on a timer or left on permanently. Level 2 and 3 operate with the timer and turn off after 30 min. You can override the timer for all light levels and turn your Meelight off completely after end use.

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The Nappy Society Insert

The Nappy Society Insert


The Nappy Society inserts are the modern alternative to a baby bag and essential for the modern mama. Made from a durable yet lightweight, coated cotton canvas, it’s easy to care for and fits everything a mama will need to care for her child on a day to day basis. Keeping you organised yet stylish.

  • Luxe padded change mat included

  • Polished gold-tone hardware

  • Thermo insulated bottle pocket

  • 5 inner pockets

  • 1 large outer pocket with magnetic clasp

  • 1 large outer pocket with zip

  • Card holder

  • Key holder

  • Mobile phone pocket (fits iPhone X/8 Plus)

  • Fits inside totes/handbags, backpacks and satchel/messenger bags

  • Wipes clean

  • Outer fabric; water resistant coated cotton canvas

  • Inner fabric; water resistant polyester peach skin lining

  • Comes with branded dust bag, reusable and machine washable

** Please note insulated bottle pockets are not designed for boiling or very hot bottles.

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Done by Deer Tiny Activity Toys Gift Set

Done by Deer Tiny Activity Toys Gift Set


Babies start to develop their fine motor skills from a very early stage. The three tiny activity toys in this gift box are great for practising these first talents.

From birth, a baby's movement is based on reflexes and within the first six months the baby will start to react on sounds, grasp and examine things with the mouth, explore different textures, and use both hands when playing.

The three activity toys focus on the early development stages.
They are designed in soft and subtle colours with features that will trigger the baby's curiosity and reflexes, and being smaller, it's easier for tiny hands to grasp and activate the rattles

The tiny sensory rattle is perfect for the baby age 2-4 month with special focus on stimulating the uncontrolled movements. When at 3-5 months the tiny teething rattle will more so stimulate the visual, oral and tactile senses.
At age 4-6 month the tiny activity string rattle will encourage the baby to explore using both hands.

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59S Mini Sterilizer Box S6 Pacipod

59S Mini Sterilizer Box S6 Pacipod


About the product
  • Suitable for various baby products: Store and sterilize bottle tops, teethers, teething clip and small toys. 
  • Disinfect in 59 seconds
  • Help redducing odors: Helps reduce pacifier odors caused by baby's saliva, metamorphic milk. Operate this product on 5V AC or 500mA (USB) or 3 dry batteries only.


  • What you get: S6 Pacifier Box, USB cable, worry-free 12-month warranty
Item specifics:
  • Brand Name: 59S
  • Specification:80*80*78.9mm
  • Model Number:S6
  • Sterilization time: 59 seconds
  • Package:gift box package
  • Material:ABS+PC+Silicon
  • How to sterilize:UVC light
  • UV light wavelength :260 nm-280 nm
  • Power supply :3pcs AA Battery
  • What's in package :1pcs sterilizer box( No AA Battery )
  • What can be sterilized:Ppacifier, nipple, studs, earrings, denture etc.

 Why 59S sterilizing box S6?

It can eliminate up to 99.9% of germs and bacteria from nipples, pacifiers, teethers, small toys and breast pump accessories when on-the-go, which gives your baby more protection.

The compact and portable design allows it to easily fit inside almost any diaper or travel bag. You can disinfect whenever and wherever you want.

How does the Ultraviolet Sanitizer work?

Why UV-C Technology?

UV-C has been proven to kill up to 99.9% of germs. Many hospitals use UV-C to sanitize rooms, medical tools, sinks and more.

What Is UVC LED Baby Bottle Sanitizer?

Our Sterilizing box uses UV-C, which is part of the ultraviolet light spectrum to kill airborne germs.

How Does UVC LED pacifier Sanitizer Work?

UV-C light damages the DNA and RNA of germs eliminating their ability to reproduce and enhances killing efficiency and odor elimination.

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Project Nursery Lion Sound and Soother Nightlight

Project Nursery Lion Sound and Soother Nightlight


Soothe baby to sleep with high-quality sounds from nature or a melodic lullaby. The soft glow of the nightlight creates a tranquil environment so your little one can drift to sleep more easily. Its playful design, combining well-placed controls and offering AC or battery power, makes it fun and easy to use.


3 Natural sounds

  • Heartbeat

  • Waves

  • White Noise

3 Lullabies

  • Brahms’ Lullaby

  • Twinkle Twinkle Little Star

  • Mozart’s Eine Kleine Nachtmusik


Sleep Timer - 15/30/45/60 minute

Operates on AC adapter, or 4 x AAA batteries (included)

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Boon Lawn Countertop Drying Rack

Boon Lawn Countertop Drying Rack


This sleek and stylish drying rack can be used with a wide variety of baby accessories. The two-piece design makes it easy to clean. Water drains into the lower tray while baby accessories rest on flexible grass blades to air dry. Great for everything from bottles to pacifiers. Grass and tray are both dishwasher-safe. (bottles & dummies not included)

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